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UX Case study

What is IGNOU?

Indira Gandhi National Open University (IGNOU) is the largest university in the world run by the central government of India. IGNOU has total active enrollment of over 4 million students, with a female enrolment rate more than 45%.  IGNOU was founded to serve the Indian population by means of distance and open education, providing quality higher education opportunities to all segments of society. 

Why the IGNOU app?

As a student of Indira Gandhi National Open University (IGNOU), I am highly aware of the process of IGNOU as well as the complexities and flaws associated with the system, the drawbacks and usability flaws or difficulties in the website as well as the student app. The IGNOU website and app requires a proper redesign. This could be highly impactful and beneficial to IGNOUs more than 4 million users. 

Goals and motivations for the redesign

       My goals for the redesign:

  • To deliver a personalized experience and intuitive user interface

  • Propose a more engaging and seamless learning experience so that users are well informed of and has full access to the courses.

       My personal goals:

  • Take full ownership of the various roles involved in designing a product such as a User Researcher, User Experience Designer, UI Designer.

  • Enhancing my learning experience by challenging some design decisions and addressing their solutions.

The Process

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Study of
IGNOU
app

>

Identified
problem
areas

>

The process of assignment download to submission 

>

User journey of downloading assignment questions

App Analysis

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The IGNOU Student App was studied and drawbacks analyzed. I used the app and tried to achieve small goals like viewing the grades and downloading assignment question papers. The process was timed and documented as screenshots. Possibilities for improvement were noted. 

Play store reviews

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Primary research

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Unstructured interviews
with 6 users

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Questionnaire to understand
user experience 

Primary research goals

  • How do people come to know about the important dates

  • Experience using IGNOU website and/or app

  • To understand the pain points involved 

  • To understand the scope for improvement in overall experience

  • To gather user suggestions if any

Survey results

An online survey was conducted with existing IGNOU students. Number of participants: 8

Age group

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5

25- 34 years

19- 24 years

How do students come to know about the important dates?

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3

Whatsapp grp

1

Website

1

Friends/ Classmates

1

Study center visit

1

Instagram

1

social media

Rate the experience of finding the right assignments from website or app

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5

Very difficult

3

Moderate

Profession

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2

Employed

4

Student

2

Un -employed

2

self -employed

Missing important dates

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1

No

3

Yes

4

Almost missed

Rate the experience of using the IGNOU app

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4

2

2

Moderate

Difficult

Very difficult

Research

User behaviour

  • Users request for the assignments in the groups, so that they do not have to go through the process of finding the assignments themselves.

  • Students rely on Whatsapp groups and social media handles of study centers to gather information and for knowing the important dates. But only few study centers offer these services.

  • Users rely on third party websites and youtube channels etc. for information. Students also signup for Third party email notifications to get updated on the important dates. 

Pain points

Users are anxious about missing important dates for submission, registration etc.

Missing important dates

Finding assignment questions

Users found it difficult finding the right assignment questions from hundreds of course codes

Blank app

There were concerns regarding the app being blank and not providing any relevant functions

Students found the website cluttered and were overall dissatisfied with the user experience of app and website.

Dissatisfied with the user experince

Time consuming 

Users find the app tedious and time consuming. Many go to fellow students and friends for help

User suggestions

  • Users wanted the IGNOU app  to be dedicated and tailored to their courses.

  • Students wanted an easy to access one stop for all information.

  • Few users mapped out the user flow and information architecture they expect the app or website to follow

  • They wanted the app to notify them on important dates or deadlines specifically for them.

User persona

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Empathy mapping

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User Journey Map

The process of assignment download to submission 

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The process of downloading assignment questions - IGNOU App

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Wireframes - User Journey of downloading assignment questions

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